The Undercroft: Month One

I hope you like statistics and graphs! Inspired by +Tim Shorts's openness with sales figures I thought I'd join in. I know his posts helped me when I was starting, maybe this will help others.
Orcs nest is a FLG, INT is International, +PDF means Print & PDF

Total sold: 48
Net Income: -£58.61 

Expenses £115.40
Tools £75.00
Commisions (articles and images) £14.60
Additional Postage Charges £5.00
Undercroft 1 Obligatory Copies £3.80

Advertising (OSRToday) £17

Orcs nest is a FLGs, INT is International, +PDF means Print & PDF

I'm two short of my target with two hours to go. Two (twice)! However it's still 38 more than my initial "I'll be happy if it sells this number" target. A good opening month considering I turned up out of nowhere, zine in hand, and shoved it under your noses.

I was surprised by how slow the uptake in the UK was. I was banking on domestic sales being the core of this chart. But no, Americans and Australians all wanted to pay those nasty postage fees (welcome to my world!). I would have expected them to focus more on the PDF, considering how much cheaper it is.

As for that odd net income up top, I decided early on that I'm going to force this zine to walk on its own two feet. I tallied up every cost I've accrued in the process of making it. Every tool, every page, every staple. As you can see sales have put a nice dent in it and I'm hopeful that the next issue will kill it completely. Possibly somewhat optimistic considering how much more I'll be forking out in commissions (it's a lot), but I'm confident it'll be a solid issue.

So, next month's somewhat unreasonable targets are:

  1. Get to 100 copies sold
  2. Get a review (Good or bad, I'm not picky.)

You never know, it could happen

All in all I'm thrilled with the results and indebted to everyone who's helped me out so far. This most certainly includes those who are working with me on issue #2, it's going to be a step up for sure.

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